Advertising As A Tool Of Communication

Advertising is a form of mass communication with the public. It is usually one sided i.e. from the company to the buyer/potential user of the product. It is a form of communication that typically attempts to persuade the potential customers to purchase or consume more of a particular brand of product/services. As rightly defined by Bovee, “Advertising is the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media.”

Advertising an important tool of communication is use to promote commercial goods and services, it can also be used to inform, educate and motivate the public about non-commercial issues such as AIDS, Don’t drink and drive, Polio, Save water, electricity, animals and trees etc. “Advertising justifies its existence when used in the public interest – it is much too powerful tool to use solely for commercial purposes.” – Attributed to Howard Gossage by David Ogilvy.

Advertising is most effective with products that can be differentiated from similar products based on consumer accepted quality difference. Tom Egelhoff has classified advertising in 6 types, i.e. for company image, name brands, advertising service instead of a product, business-to-business advertising, co-op advertising and public service advertising. Television, Radio, Cinema, Magazine, Journal, Newspaper, Video Game, Internet, Billboard, Transit Cards, Sandwich Board, Skywriting are the different mediums used to deliver the message. The companies choose the method according to the cost, budget, target audiences and their response. However, word of mouth advertising/ personal recommendations is an unpaid form of advertising which can provide good exposure at minimum cost.

Various new forms of advertising are growing rapidly. One of them is Social Networking Advertising. It’s an online advertising with a focus on social networking sites and use of the internet/ World Wide Web in order to deliver marketing messages and attract customers. The other is E-Mail advertising; E-Mail Marketing is often known as “opt-in-email advertising” to distinguish it from spam. “I believe ‘credibility’ is one of the biggest issues yet to be addressed by Internet advertisers. Everyone has their eye on ‘privacy’ as a critical concern, but credibility will be far more enabling or disabling to website profitability. A company can have a web presence and, unless the brand name is familiar, consumers have no way of knowing whether it’s a big company, a small company, an honest company, or a single scoundrel. I may be worried about my personal data being disclosed in violation of my privacy, but I’m far more concerned about whether or not the person or company with whom I’m dealing is reputable. Can I believe their claims? Will I have a recourse if something is wrong with the merchandise? Credibility no longer is strictly a brick-and-morter issue. I can’t judge someone by their place of business, when I conduct that business on the Internet. I can’t grasp a hand and look into their eyes to judge their veracity. Credibility is a huge issue.” – Jef Richard.

For a message to be effective keep it short, simple, crisp and easy to absorb. It is essential to translate the products/services offer into meaningful customer benefit by advertising and to build awareness and generate response. REMEMBER: – THE AIDA MODEL -ATTENTION, INTEREST, DESIRE AND ACTION.

In the modern scenario, most of the companies outsource their advertising activities to an advertising/ad agency which is a service business dedicated to creating, planning and handling advertising and sometimes also performs other forms of promotion like public relations, publicity and sales promotion for its client. Departments of the advertising agency includes: – The Creative Department (who creates an actual advertisement), Account Service (who is responsible for co-ordinating the creative team, the client, media and the production staff), Creative Service Production (here the employees are the people who have contacts with the suppliers of various creative media), Other department and Personnel. (like public relations). As said by David Ogilvy once that the relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.

Thus, I would conclude by the famous words of Bruce Barton (1955), “Advertising is of the very essence of democracy. An election goes on every minute of the business day across the counters of hundreds of thousands of stores and shops where the customers state their preferences and determine which manufacturer and which product shall be the leader today, and which shall lead tomorrow.”

Posted in Uncategorized | Comments Off on Advertising As A Tool Of Communication

The Core Components of a Marketing System!

The core marketing system of a company comprises the suppliers, company, marketing intermediaries and target customers. The success of the company is also affected by competitor’s presence and other segments of public. The management has to watch and plan for all these factors to serve and satisfy the specified set of needs of a chosen target market.

  • Supplier selection:

A company has to choose suppliers who offer the best mix of quality, delivery schedule, guarantee and low cost. Say, a firm involved in manufacturing confectioneries has to procure sugar; cocoa, caramel, milk powder etc., Labor, equipment, fuel, electricity and other factors of production are also to be obtained. If the company’s product has a good market, it can opt for continuous production. If it is a growing firm, it cannot go for voluminous production, but only supply goods against confirmed orders. In either case, the choice of suppliers is determined by one major factor called ‘cost’. Of course,one can never compromise on quality and so the company has to decide whether to purchase the inputs or make its own.

The relationship of a company with the suppliers should be of a long-term nature, since any sudden change in the supplier’s environment will have a substantial impact on the company’s marketing operations. Sudden supply shortages, labor strikes and other events can interfere with the fulfillment of delivery promises to customers. This will result in sales decline in the short run and loss of goodwill in the long run. Back orders lead to loss of customers and in course of time their trust. The business firms must plan for alternate source of supply to avoid the risk of over-dependence on any one source of supplier.

  • Company

The marketing department has to work in tandem with the other departments of the company, namely, finance, production, personnel and research and development, while designing and implementing its marketing plans.

Finance department – has to be consulted for the funds available to carry out the marketing plans.

Production department – to gauge market demand and to decide on the supply of products based on demand.

R and D – new product development.

  • Marketing intermediaries:

Channel members are the link between the company and the customers. Agents and middlemen find customers who are wholesalers or retailers to take on the title and sell the merchandise. Also there are physical distribution firms who assist in stocking and moving goods from the warehouse to the destinations. The marketing executives have to deal with these intermediaries prudently in order to enhance the operational efficiency of the marketing function. Logistic firms, shippers and airliners help to move the goods from one location to another.

  • Competitors:

All the business firms in a particular market segment vie for the same resources and customers. A car manufacturing company in an automobile industry has to compete with other car manufacturers as well as with two wheelers. This implies that competition may come in different forms and each company has to identify potential threat from competitors, study their activities and capture their moves to win over the competition.

  • Public

A company has to keep a watch on people’s preferences to satisfy their requirements and also companies are expected to give back something to the society in the form of social welfare measures. People belonging to different culture groups with differing attitudes, lifestyles and tastes have a great impact on a company’s ability to achieve its objectives.

Markets whether homogeneous or heterogeneous must serve the purpose of satisfying the customers by providing more than what is being asked for. This discussion is with relevance to the factors that rule the micro environment of a marketing plan and there are greater forces in the outer environment looming large, say, social, political, legal, environmental and the like, which have to be tactically handled by the management to overcome the challenges and exploit the opportunity.

Posted in Uncategorized | Comments Off on The Core Components of a Marketing System!

8 Objectives of Experiential Marketing Campaigns For Brand Experiences

Experiential marketing is evolving and maturing. Some experiential marketing campaigns are more successful than others. That’s why it is important that best practices are clarified. And industry generated benchmarks for success are vital.

I have created experiences to help our clients meet their customers’ needs for involvement – and at the same time accomplish marketing objectives for improved brand awareness, attitude, and usage. These programs have successfully engaged participants to achieve faster and more memorable results.

You can design experiences that include convention programs, sales meetings, and corporate events to move your brand forward…fast.

Research has revealed these top eight objectives of experiential marketing campaigns:

1. Build Relationships

2. Produce Interaction

3. Verify Target Audiences

4. Increase Awareness

5. Increase Relevance

6. Increase Loyalty

7. Increase Trial

8. Create Memories

All eight of these goals can become the basis for creating an event measurement dashboard. This will provide a specific and robust ROI system. These metrics are then used to plan future events to develop professional competencies for event marketers.

Here’s a look at the metrics that used to be considered good enough, contrasted with the new standards in an event measurement dashboard:

Typical old ways of measuring event success – Company execs were happy – Attendees said it was well-received – It came in under budget

Examples of new standards in event measurement

– “return on objectives”

– # meetings with target customers

– # booth visits from A-level prospects

– # leads reporting intent to trial

The sources of event metrics can be varied, and include convention leads analysis, badge scans, in-booth surveys, post-show surveys, sales conversion analysis, field lead tracking, press coverage, customer meetings, and sales meetings.

At Stinson, we like to start with the end in mind. That means working with you to determine the metrics of an event at the beginning of the creative process.

In my experience, if you are successful in reaching these objectives, you can expect improved outcomes in terms of sales. This is true because the powerful impact of engagement is increasing interest and loyalty – by building trust and increasing product desire.

Posted in Uncategorized | Comments Off on 8 Objectives of Experiential Marketing Campaigns For Brand Experiences

Understanding Advertising Components – Marketing Basics

Before advertising for a real estate investing business, the business owner should understand the components of advertising. Placing an ad in a newspaper, posting door-to-door flyers or using a voice broadcast message are all useful advertising methods; however, the advertising will not be successful unless the real estate entrepreneur designates a fitting message with the right medium in the targeted market.

The three main components of advertising, also known as the three big M’s, are: the message, the media and the market. To briefly summarize what each component is: the message consists of the words used in the advertising; the media is the type of advertising; and the market is the targeted group the advertising is meant to reach. Now, the brainstorming can begin. When engaging in the brainstorming session to determine your message, medium and market, you can either do this by yourself or include other associates. The more minds the better the flow of ideas becomes.

To start, asses the market you are attempting to reach. In order to reach a high level of success with your advertising, narrow down your market. You want to make sure that you are targeting potential motivated sellers. Do not necessarily think that a larger, broader audience is better than a narrow, targeted audience. On the contrary, it is much easier to shape a message and pick a medium when you have targeted your market.

Once you have narrowed down your market, it is time to craft your message. This can be anything from an “elevator speech” to an eye-catching phrase. Remember that people are bombarded with advertising practically 100 percent of the time. This puts an added pressure on making sure that your message will appeal to motivated sellers. Center your message on what your business can do for the motivated seller – how will working with you benefit them.

Finally, choose the medium for your advertising. This can include post card mailings, newspaper ads, television spots, etc. A good place to start is to analyze what other investors are doing – where are they advertising? Analyze how their choices have been successful for them or detrimental to their work. The results of your analysis can be a start for your decision making.

Once you have finalized your decisions on your market, message and medium, be sure to have a system in place to track the success of your advertising. Always come back to the drawing table after assessing the effectiveness of your advertising. If the advertising is not working to its fullest potential, ask yourself the following questions: Does my message need to be tweaked? Is this the right medium for my market? Is my market too narrow or too broad?

Posted in Uncategorized | Comments Off on Understanding Advertising Components – Marketing Basics

What Is Digital Marketing?

In the last decade, the reliance on the Internet has certainly changed the way in which business is conducted. It is clear to most business owners that without an online presence, your business is truly missing out on a majority of marketing, advertising, and success. Nowadays, anyone who is anyone maintains their own blog, social media platform, and of course a website. If you are a business owner and you do not have a website, you are neglecting to market yourself in the most effective way. That is why it is critical for every business to not only build a site for themselves, but also reinforce its presence through digital marketing.

What is digital marketing? And, how/why is this kind of advertising so important to a business? Let’s consider these important elements of online strategizing:

What is digital marketing?

In its very essence, this kind of advertising conjoins the promotion and advertising in an online platform. The basic principles, values, ad tactics of traditional marketing are still at the core of this innovative phase, there is a seemingly more insightful guise into the consumer behavior and target demographic. This digital promotion possesses all kinds of internet marketing, however it focuses on digital media. SEO is only one kind of digital marketing tactic.

The way in which digital promotion is enforced is another interesting property. Various sources can be utilized to promote products and services of a business, including websites, mobile devices, instant messages, and SMS among many others. In addition, the digital nature of this kind of marketing is regarded as one of the most cost effective means of advertising.

Two kinds:

Push digital marketing: Just as the name suggests, push marketing is projected to push the advertising information directly toward the target clientele. Often times, marketers will initiate the push marketing through email, RSS, or SMS, truly targeting the receiver or clientele with a personalized message. This means is also powerful in that it is easy to track, monitor, and measure the relative efficacy of the marketing.

Pull digital marketing: The pull method of marketing is aimed at garnering customers to come to you. The marketing for this means will be communicated to compel the individual to make a call to action or come visit your business. The most obvious or pervasive example is a web page, website, or any other Internet based medium. While this means of digital advertising is not as easy to personalize or track, it is still effective and powerful nonetheless.

Posted in Uncategorized | Comments Off on What Is Digital Marketing?

7 Simple Key Principles of Relationship Marketing to Attract Lifetime Customers!

Most of business owners fail to effectively attract and retain lifetime customers. What they fail to realize is the key principles of relationship marketing, that converts potential customers into repeat clients.

To succeed in your business, your main goal should be to build a responsive email list of lifetime customers from your targeted market who trust you, feel grateful to you and value your recommendation.

A good relationship with loyal customers is worth a fortune. That’s the most valuable thing any business can have. The key here is to build your large list of lifetime customers who trust you. Achieve this and you’re set for life.

For that reason you need to learn the key principles of relationship marketing to be able to apply relationship marketing concepts to your web site.

What’s Relationship Marketing?

Relationship marketing is the method of gradually turning website visitors into subscribers and leads them from position to position along a planned program to convert them into life time customers.

Think of relationship building as the foundation to your business. It establishes you as a professional, trust worthy and a consistent source.

7 Key Principles of Relationship Marketing.

Building relationship online is more difficult when compared to offline relationship building. The techniques used are almost the same. But, turning a potential customer into lifetime customer offline is easier due to the nature of the process. In online marketing you can’t meet your clients in person like in offline marketing. But, you can deliver what you want if you think of your potential clients in each step you make when building your business. Relationship marketing is a process, not just a one-time commitment. It starts the moment you think about building a business and continue as long as you stay in.

1 – Know your potential customers.

Before you start building your business; you need to determine your targeted market and know your potential customers. Learn how to know your customers to develop effective tactics for delivering your message to them.

You can start getting to know your customers by taking some very simple steps.

– Determine in advance where your potential customers congregate. – What newsletter they read? – What forums they visit and post to? – What else might do while surfing the net?

The best places where you find your prospects are forums, discussion groups and discussion boards. Visit forums of your targeted market and figure out:

– What’s your potential customers’ problem? What they are looking for? – What kind of business they are involved in? – How they want their problem to be solved? – What words they use?

Only by knowing your customers’ wants and needs you can successfully grow your business and be totally customer-oriented. In order to tailor your marketing and advertising strategies to appeal to the tastes and interests of your market, you must first identify your customer.

Relationship is not only based on knowing who your visitors are, but on knowing your customers’ and prospects’ specific needs.

Note: To attract more subscribers and build a strong relationship marketing the easy way use your prospects words. If you feel their pain and use their words when posting to forums, sending message, etc… they’ll be related to you. You will be one of them; you are not a stranger then they will be likely to trust you and consider your recommendation.

2 – Show your expertise.

The majority of business people, never completely and clearly display their knowledge to potential customers. Show to your targeted market you are the leader in your industry and they will follow you.

People like to learn about your experience. They like to follow the expert’s steps to avoid mistakes and reach success the easy way with less investment in time and money.

3 – Start a dialog to establish trust.

Set up a continuing dialog to establish trust. Trust is a vital step to building long-time relationship. This dialog should starts as soon as your visitors submit information along with their email addresses. This explains their interest in your business. In return, you give them what promised when they subscribed and keep contacts at periodic intervals by sending quality information to your subscribers.

Your goal is to create long term relationships marketing with your subscribers. To do that you must invest time to gather available sources and high quality information and put it at your prospects’ disposal to help them succeed. Remember, maintaining customer enthusiasm and creating customer loyalty is your key to success.

4 – Follow up

Dialog leads to follow-up. Hook your subscribers with your follow up messages series. Set up a series of follow up messages to send quality information to every new subscriber. Professionalism is the key to successful relationship.

The main purpose of follow up is to remain visible to your subscribers so, when the need arise and your prospect wants to make a purchase, your product will be the first one the subscriber thinks of.

If you want to make good money your mission will not cease at selling your product. Going after one sale is worthless. Following up with your customer after the sale is made is a great tactic. This important step will help you strength your relationship, decrease the refund proclamations and keep your customer baying from you again and a gain.

Keep following up; don’t stop and be creative. Don’t send your customers only sales messages. From time to time send free useful product they don’t find elsewhere that can help them make money and/or save time. Send special offers with discount for loyal customers only. Keep them up to date and to the point with latest news, etc…

5 – Offer good customer service.

Some people will start an online business and only focus on what services or products they can sell to make good money. They are not worried about establishing good relationship with their customers and potential clients.

– Answer your prospects’ requests as soon as you receive them.

– Replay to every email within 24 hours with the needed response whether it is a question, concern or simply someone looking for more information.

– Treat your customers right. Even if you offer the best products or services, most customers will evaluate your business by how they were treated while doing business with you. For that reason, it’s important to take care of your customers and give them the best product or service they want.

By providing great customer service to the people you do business with, you will get customers coming back to you again and again to buy your products or services.

Note: If you want to stay in your customers’ minds serve them better. You can do this by collecting information from your customers’ feedback. Having a contacts page on your website with a comments or feedback form will keep you informed about your customers’ wants and problems. If you publish a newsletter, you can also accomplish this by asking for feedback from your subscribers.

This is a great way of making your audience know you care about what they have to say and how important they are to you. When you show interest in your customers you will build credibility and loyalty.

6 – Educate your subscribers.

Put at your customers disposal manuals, frequently asked question (FAQ) web page, articles, etc… to help them learn how to use your product or service perfectly. Educate your subscribers to help them build interest and loyalty for your business.

Lifetime clients want you to be their trusted advisor. The more you educate your customers by offering them a variety of options, the greater your chance to earn their lifetime business. Education strengthens relationship marketing with clients.

7 – Sell or recommend only quality products.

Sell quality products that have value, plus offer a guarantee and stand behind it. One of the quickest ways to destroy a business relationship is selling poor quality products and not standing behind what you promise.

If you want to promote other marketers’ affiliate programs from your website, take the time to investigate the companies you advocate. Promote only products from legitimate companies with solid Internet presence. Remember the companies you suggest will have an impact on your business reputation.

Relationship marketing is the corner stone of every business. If you follow these key principles of relationship marketing, you’ll be on your way to building a responsive opt in email list which will lead to more and better sales.

Posted in Uncategorized | Comments Off on 7 Simple Key Principles of Relationship Marketing to Attract Lifetime Customers!

Fourth Party Ad Serving – Because Third Party Wasn’t Confusing Enough – Third Party Served Reporting

Over the last 6 months or so, I have noticed a dramatic increase in the number of online advertising contracts requesting fourth party billing. Fourth party billing occurs when the advertiser, through their agency chooses to serve a creative from one vendor, say Eyeblaster, but wants the impression reporting and billing based on another vendor such as DoubleClick or Atlas, making them the fourth party.

At first thought this seems crazy, but it really doesn’t get any better the longer you think about it, it stays crazy.

This is accomplished in a few different ways, basically boiling down to one of two methods. For lack of a better term we can call them front-end and back-end. In the front-end system, information is embedded in the third party creative script that calls the fourth party vendor to log an impression. In the back-end setup, all the logging is done by a back-end call from the third party vendor to the fourth party vendor, without any exposure in the creative source.

While front-end can be a little easier for a publisher to manage, neither of these setups is truly ideal for a few different reasons.

Let’s start with front-end tracking. This means that there is a code in the 3rd party creative trafficked to the publisher that will initiate the call to the 4th party vendor. In most cases this code is obscured and not readily apparent when looking at the code. To the best of my knowledge, only Eyewonder has an implementation that clearly shows the relative fourth party tag. Even Eyewonder doesn’t always seem to use this format, but when they do, it greatly enhances the publisher’s ability to establish the relationship and track and bill the item correctly. Sadly, most other front-end implementations use codes that are not part of the normal reporting process and don’t make the relationship clear. Even when that is the case, front-end tracking has the advantage of locking the relationship between the third and fourth parties and preventing the creative change out issues that back-end tracking can have.

Back-end tracking accomplishes the same objective, logging an impression from the third party to the fourth party, but it does it completely on the back-end. The third party doesn’t embed the tracking in the creative, instead using a system setup option to create the relationship on their end.

There are 2 big problems with this approach. First, there is no way for the publisher to even attempt to establish the relationship between third and fourth party tracking since the creative script doesn’t even carry a clue about the details. The second challenge is that the vendors can change out the relationship mid-flight without any notification to the publisher.

There are also the general problems of both methods. Since publishers are asked to serve a creative from one vendor, but report delivery through another vendor, the publisher needs the relationship clearly defined. However, agencies don’t seem to get this and rarely provide any documentation that would help clarify it. In fact, agencies often seem to completely lack any understanding of this arrangement that they themselves create.

Imagine that you have a VISA credit card and one day you get a message from them telling you that you are now required to pay your VISA bill to a MasterCard account. However, they don’t tell you what the new account number is. When you ask them what the account number is, they either don’t reply or do reply but don’t give you the information, instead asking you what you mean.

That is a pretty good metaphor for how the notification and implementation of 4th party implementations often work. In fact, that example is not the worst case scenario. In the worst case scenario, they agencies don’t specify the relationship before the campaign launches and only inform the publisher weeks or months later by disputing billing.

Imagine, that in the VISA / MasterCard example above, they waited until after the fact to let you know and told you that you had improperly paid your bill to the wrong account for months and informed you that you should have made payments to the MasterCard account, for which they still refuse to give you the account number. Again, as confused a situation as it sounds like, it is an accurate picture of the issue publishers are facing.

So what is the solution?

While there is no single solution to the issue there are a few decisions to be made and guidelines to be considered so publishers can at least feel they have done their due diligence and prepared themselves.

The first thing publishers should ask themselves is if they even want to accept these terms. Given the complication above, publishers may consider pushing back, or at the very least, setting some minimum standards for how it should be handled. But the situation is complicated enough that publishers should operate from a position of conditional acceptance on their terms, not unqualified obligation.

If publishers decide that they are going to accept fourth party terms and do so with some conditions, there are a few things that should be high on their list.

Since the agencies create the relationships between the third and fourth party tracking, publishers should require that the agencies make that information available in a simple format. The best scenario would be that all fourth party tracking be embedded as either a direct call or a comment in the third party creative script, similar to the Eyewonder example above. This would have the advantage of being done once during setup and negating the need for follow-up communication. It would also be a permanent solution and even years later the tracking relationship could be investigated. Lastly, it would have the benefit of being part of the creative setup and as new creative assets are tracked they would have the solution built into them.

If a single step solution like the above can’t be achieved, then the agencies need to understand that they will need to provide the publishers some way of relating the third to fourth party tracking. A simple spreadsheet would suffice, but this is still not as good a solution as the embedded solution above, since that information will need to be communicated and managed throughout the life of the campaign and for some time afterward.

Not only do agencies need to supply the key to establishing the relationships, but they need to do it in a timely manner. How do you define timely? Before the placement goes live, since revealing the relationship afterward can severely limit the ability to adjust pacing and control delivery.

Fourth party tracking and billing of online advertising is complicated and requires the industry to either address that complication or resign itself to living with it. Ignoring the issues will not make them go away and while the upcoming IAB impression exchange may resolve some issues, it will certainly not be a silver bullet for fourth party ad tracking.

Posted in Uncategorized | Comments Off on Fourth Party Ad Serving – Because Third Party Wasn’t Confusing Enough – Third Party Served Reporting

Profitable Product Launching – 4 Definitive Advantages to Product Launching

Online and traditional businesses are under extreme pressure to create, innovate, and introduce new products. They are refining their skills in profitable product launching techniques that will surely result in growth and robust sales. Today, the life cycle of a product is decreasing while innovation is accelerating. That’s why businesses are in constant pressure to meet the demand for new product launch and gain advantage over their competitors. The advantages of regularly launching new products are as follows:

1. Your product’s life cycle can be extended. Because you’re the first one to introduce the product, it will take time for your competition to catch up. And before they launch their own innovations, your product has been on the market for a longer period. This is a sure advantage over other companies.

2. If your product is the first to reach the market, you can capture the large segment of consumers who are thirsting for new products. Your business can build a solid base of loyal consumers and repeat buyers will increase. That’s why it’s very important to have the first-in-the-market advantage.

3. You can also achieve greater brand recognition if you are the one who always make the first innovations. Your brand name or trade name can be recognized by the market for trail blazing new improvements.

4. You can secure and get the leadership position in the market. It is very important for every business to gain the top position in product branding and innovations. The market will put you and your company in high esteem. And every time top of the line and high end product is released in the market, it will be associated with your company.

Clearly, constant product launching and innovation will determine the competitiveness of your company over others. Securing the top spot in the market will definitely result in booming sales.

Posted in Uncategorized | Comments Off on Profitable Product Launching – 4 Definitive Advantages to Product Launching

Benefits of Free Classified Ads

Of late there has been a much debate on relevance and usefulness of Free Classified Ads from the business perspective. Free classified ads are a sort of boon for small businesses who cannot afford to pump up large bucks into other forms of paid advertising.

Hands down, a classified ad is the cheapest way to spread the word about your company in order to connect with your potential audience. On the whole, below are some general benefits of using classified sites for advertising.

So, are they really useful? Yes, they are useful. But there is a catch; it depends on your requirement.

Time and Money:

While you can post your ad for free in many sites, the cost to access the popular classifieds sites which attract traffic is not costly too; in fact, it is nothing in comparison to the ROI it entails. Moreover, posting an ad is a simple process that doesn’t demand a lot of time. A simple ad copy is all you need.

Simple and Easy:

While other forms of internet marketing techniques demand a dedicated time and effort, classifieds posting is as simple and easy it can be. Preparing an ad and posting it could be a manual job,but there are sites which automates this process for you; Some of them even help you in preparing a better ad copy specific to each type of posting.

Reachability:

Targeting a good number of sites carefully selected depending on the context of the service, an online business can enjoy a tremendous reachability through classifieds. True that you need a good quality of sites to achieve that, as we have discussed before, access to such sites is cheap too.

High Return on investment:

Not only because it is very affordable but also due to its inherent nature of getting the word out a quality pace, Classified ads offer one of highest return on investment among other internet marketing strategies.

As we have said at the start of this post, though Classified ads seem like the best choice among all its counterparts, but it depends on the requirement of the user. While each method has its own set of positives and negatives and is suitable for particular type of strategy,we can say that Classified ads are the safest possible option to get a considerable exposure.

Most people who visit a classified site are search of the services, so as a service provider it is the best place to feature your advert. All you have to do is choose a good site that attract a lot of traffic and write an attractive ad copy.

Posted in Uncategorized | Comments Off on Benefits of Free Classified Ads

The Impact of Advertising on Society

The impact of the advertising company on the society at large has been enormous. Unprecedented sales have been made the world over by listing products and services on TV. The American society belongs to the Television age that loves to just sit and watch all sorts of things on television.

In a world that’s increasingly becoming one small global village, companies cannot help but take advantage of the various mediums created to advertise their goods and services.

Research has shown that immense profit has been recorded by most companies who have invested hugely in advertising. Although no one knows the origin of advertising, time has proven that people’s opinion to buy have been greatly influenced by the impact of advertising.

Show a product over and over again as extremely good for acne, coupled with dazzling pictures of women with clear and bright skin and you will notice the increased demand for the product in the coming weeks and months. The art of advertising has often been criticized by its detractors as a form of deceptive propaganda.

Critics has accused advertising companies of falsely using the power of sound and visual to convince unsuspecting buyers to purchase products that don’t offer what they promise. However you look at this, this is business and companies will use any market strategy that is available to them to sell their product.

Why then do advertising companies spend millions of dollar on marketing their products and services to prospective buyers? The answer is not farfetched! People all over the world want to see results. People need to be convinced all the time that they are actually paying for a good or service that works.

If it’s a cleaning product, people want to visualize the results this product will produce and if it’s a meal they also want to see it cooked and served. There’s power in visualization. It triggers off the imagination which in turn helps to convince the mind.

For some reason, People who watch most commercials on televisions never stop to think for once that this could be all make-believe. As soon as they see a commercial, they begin to actually dream of acquiring the actual product. That’s the power of advertising that has been utilized by some good companies to sell their products and also been used as a medium by some other companies to actually take advantage of potential buyers.

Television commercial/advertising has been in the forefront of the creative industry for over two decades now. The number of advertising companies that have sprang up during this time cannot be numbered.

Needless to say that advertising companies now form a major part of the development economy of many nations. They have created numerous forms of employment for artists, computer scientist, graphic artists, public relations personnel, modelling agencies and models to mention but a few.

Almost all listed fortune 500 companies owe a part of their success to their utilization of efficient advertising companies. In this regards, there are various types of advertising companies. Like in any other industry, there are leaders and there are toddlers.

Certain advertising companies have clearly defined themselves as leaders in business with strong competitors coming fast behind. Others however have however barely managed to make a success of their career and are just merely existing and on the verge of extinction.

Like every other business out there, only the persistent and strong willed will win. Advertising is a serious business. It is not some sort of joke. To be better explained, it is a business that is cut out for the witty. The world of advertising is witty, fast and fiercely competitive. In other words, it’s a world where only the fittest survive.

All said and done, it cannot be denied that advertising has it cons, however its pros outweigh the former. It is indeed a dynamic innovation both in television and in the Arts. It has triggered off imagination and creativity. The advent of the computer and the internet has greatly expanded the mediums and forms of advertising in the world today. No longer is advertising limited to television now but also to other forms of media and multimedia.

Posted in Uncategorized | Comments Off on The Impact of Advertising on Society