Monthly Archives: August 2016

Product Positioning Strategies

Positioning is what the customer believes about your product’s value, features, and benefits; it is a comparison to the other available alternatives offered by the competition. These beliefs tend to based on customer experiences and evidence, rather than awareness created … Continue reading

Posted in Uncategorized | Comments Off on Product Positioning Strategies

The 3C’s and 4P’s of Outdoor Marketing

When I was working on my MBA, I took a very insightful class called Marketing Strategy that drilled the concept of the 3C’s and 4P’s into my brain. If you have not heard of this marketing concept, briefly reviewed, it … Continue reading

Posted in Uncategorized | Comments Off on The 3C’s and 4P’s of Outdoor Marketing

7 Benefits of Advertising Flyers Person-to-Person

Any business owner that is experiencing financial difficulties from the recession, or anything else for that matter, should definitely consider adverting with flyers. You can benefit from this type of advertising in several ways. Here are seven of them to … Continue reading

Posted in Uncategorized | Comments Off on 7 Benefits of Advertising Flyers Person-to-Person

Top 5 Ways to Market a Pressure Washing Business

The marketing aspect of the pressure washing business or any business for that matter should be the most important part of your business. You can have the most expensive equipment and know exactly how to do the work, but without … Continue reading

Posted in Uncategorized | Comments Off on Top 5 Ways to Market a Pressure Washing Business