Monthly Archives: October 2017

Global Division Product

Global product divisions are part of a multinational’s organizational structure when the primary division of the firm’s activities is based on product (or service) categories. For example, an automobile manufacturing firm may be primarily divided into a truck division, a … Continue reading

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The Secrets Of Starting A Profitable Flower Vending Business

I have sold in the retail market, millions of fresh roses and fresh flower bouquets successfully for 32 years. I bought a retail nursery and florist across the street for one of Connecticut’s largest cemeteries, on a busy route that … Continue reading

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Is Website A Product Or Service?

It might not be a threat to the never ending debate of whether egg cam first or the hen, but mystery surrounding a website’s definition is an intriguing one in itself. Experts say website is ‘A collection of HTML and … Continue reading

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Where Does Advertising Fit Into the Marketing Mix?

Many people get confused about the role of advertising in the marketing mix so here’s a simple view of where it fits in. In the traditional marketing model, we talk about the 4 P’s o Product o Pricing o Place … Continue reading

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