Monthly Archives: December 2017

Color Appeal in Advertising

The colors you use for an advertisement are more important than the actual word of the ad. The reason for this is the colors (and graphics) capture the consumers attention then causes them to read your ad. According to psychology.about.com, … Continue reading

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Is Marketing Ethics an Oxymoron?

To many people the answer to this question would be a resounding “YES”. Are marketers really concerned with the welfare of their customers, or are they more concerned about the ‘bottom line’ of the organization they represent? I read of … Continue reading

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Places To Advertise and Post Your Business Ads in Singapore

For many of us who are thinking of promoting your business or services, where would you think are the best place to place your ads? There are many places in Singapore where you can post your flyers to advertise your … Continue reading

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Benefits of Ethnic Marketing: Growth, Untapped Market Segments and Amp – Increased Profitability

The face of Canada has changed dramatically over the last 20 years. So has ethnic marketing. Statistics Canada reports more than 200 ethnicities are now represented in this country. Immigration accounts for more than 50% of our population’s growth, and … Continue reading

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