Monthly Archives: March 2018

Understanding Advertising Components – Marketing Basics

Before advertising for a real estate investing business, the business owner should understand the components of advertising. Placing an ad in a newspaper, posting door-to-door flyers or using a voice broadcast message are all useful advertising methods; however, the advertising … Continue reading

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What Is Digital Marketing?

In the last decade, the reliance on the Internet has certainly changed the way in which business is conducted. It is clear to most business owners that without an online presence, your business is truly missing out on a majority … Continue reading

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7 Simple Key Principles of Relationship Marketing to Attract Lifetime Customers!

Most of business owners fail to effectively attract and retain lifetime customers. What they fail to realize is the key principles of relationship marketing, that converts potential customers into repeat clients. To succeed in your business, your main goal should … Continue reading

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Fourth Party Ad Serving – Because Third Party Wasn’t Confusing Enough – Third Party Served Reporting

Over the last 6 months or so, I have noticed a dramatic increase in the number of online advertising contracts requesting fourth party billing. Fourth party billing occurs when the advertiser, through their agency chooses to serve a creative from … Continue reading

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