Monthly Archives: June 2018

How the Internet Affects Traditional Media

Traditional Publishing, REST IN PEACE This is the headline that greets you when you land on a web page erected as a memorial to commemorate the decline of Traditional Media. A photograph of a man who seems to be in … Continue reading

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Marketing and Advertising – Similarities and Differences

Small business owners tend to confuse marketing and advertising as the same thing. Advertising is a very important component of marketing but not the same. Marketing is the process of creating customer interest in products and services. Marketing generates the … Continue reading

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Point Of Purchase Displays – Objectives and Goals

In the business world sales have to be made in order to cover the cost of production. The market though has many factors that control it; one of them is demand versus supply. This is the main driving factor in … Continue reading

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Marketing Mix – 4 Pricing Strategy Alternatives

Pricing is an important part of your marketing mix strategies. Pricing can help or hinder your product or service sales. Given that your product is good quality, that it has the features and benefits that your buyers want and need, … Continue reading

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