Author Archives: domn

How the Internet Affects Traditional Media

Traditional Publishing, REST IN PEACE This is the headline that greets you when you land on a web page erected as a memorial to commemorate the decline of Traditional Media. A photograph of a man who seems to be in … Continue reading

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Marketing and Advertising – Similarities and Differences

Small business owners tend to confuse marketing and advertising as the same thing. Advertising is a very important component of marketing but not the same. Marketing is the process of creating customer interest in products and services. Marketing generates the … Continue reading

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Point Of Purchase Displays – Objectives and Goals

In the business world sales have to be made in order to cover the cost of production. The market though has many factors that control it; one of them is demand versus supply. This is the main driving factor in … Continue reading

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Marketing Mix – 4 Pricing Strategy Alternatives

Pricing is an important part of your marketing mix strategies. Pricing can help or hinder your product or service sales. Given that your product is good quality, that it has the features and benefits that your buyers want and need, … Continue reading

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Top 10 Methods for Advertising Your Home Improvement Business

People often ask us the same question: “What’s the best way to advertise my Home Improvement business and gather leads?” We’ve compiled a handy list of the 10 most useful tools to advertise your business and see results. 1. Build … Continue reading

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A Brief History of Television Advertising

It All Began With Radio Broadcasting was originally developed as a means for companies to sell radios. But once commercial entities realized that many households were listening to their radios a significant amount of time every day, they started to … Continue reading

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10 Outrageous Tips For Marketing a Mental Health Or Psychotherapy Private Practice

No introduction, you want the tips: TIP #1: Put All Clients on Your E-mail List Keep an e-mail list of your clients, both current and former. Get permission to send them a dead-simple newsletter from your private practice–one page! NOT … Continue reading

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Promotion "Above the Line" and "Below the Line"

Promotion can be loosely classified as “above the line” and “below the line” promotion. The promotional activities carried out through mass media like television, radio, newspaper etc. is above the line promotion. The terms ‘below-the-line’ promotion or communications, refers to … Continue reading

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Viral and Direct Marketing

The marketing approach techniques are countless. There are many ways to approach the potential customer. There are two marketing approaches that are very interesting, due to their specific techniques. They are viral marketing and direct marketing. The Viral Marketing is … Continue reading

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Advertising As A Tool Of Communication

Basketball remains one of the most revered games played today. The jerseys sported by players on court actually assume a very significant shape in the lives of the NBA fans, who sport pro-cut uniforms of their favorite teams in a … Continue reading

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