Author Archives: domn

Differences Between Products And Services

What are some of the main differences between products and services? And when are these relevant? Tangibility versus Intangibility Products are tangible. You can buy pork as a tangible product. You buy it, you ship it and sell it. In … Continue reading

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Product Liability vs Professional Indemnity Which is Better for You?

One of the areas of greatest confusion is the difference between Professional Indemnity, General Liability and Product Liability Insurance. Professional Indemnity Insurance provides coverage for professionals (corporate or individual) for any negligent act, error or omission alleged to have occurred … Continue reading

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Four Types of Marketing For Small Businesses

As a small business owner, you most likely spend quite a large amount of time trying to discern new ways to gain customers. Marketing can be a fun or stressful business. They key is to understand the types of marketing. … Continue reading

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Sticker Printing – Different Stickers For Different Purposes

The charm for stylish and glamorous looking printing materials is very common nowadays. In this regard the promotional and decorative printings are very much in use for several purposes like stickers, calendars, brochures, postcards, invitation cards, letterheads, etc. After the … Continue reading

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Advantages and Disadvantages of Multi Level Marketing

Multi Level Marketing has been a popular way to make money for years. People get involved in MLM as it brings amazing income potential. However becoming successful in MLM is not easy and requires some effort and finding right people … Continue reading

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Popular Advertising Medium – Sandwich Boards

When it comes to promoting the products and services of a business, especially small and new, sandwich boards prove out to be one of the best advertising mediums, under any business environment. This is not just because these promotional boards … Continue reading

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What Is Advertising Nowadays?

Imagine the peacocks and flowers of the world. Colors, sounds, and performances convey to the rest of the species that you are a suitable mate. Plant seeds and pollen are spread around by other animals only if they can draw … Continue reading

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Instagram Marketing, Pro’s and Con’s

When looking to bring in more clients, people turn to social media. While true, a lot of website and business owner forget about Instagram as it’s a smaller operation when compared with other sites. However, this is a mistake, and … Continue reading

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Defining Promotional Products and Advertising Specialties

Promotional products and advertising specialties are items that are used to endorse a product, service or company agenda and can include executive and business gifts, event giveaways, awards and other imprinted or embroidered items such as custom mugs, pens, Koozies, … Continue reading

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Cause-Related Marketing vs. Strategic Philanthropy

Six months ago, I had communication with a national corporation about their consideration to developing a corporate strategic philanthropy program. They didn’t have one at all. I kept thinking, imagine the impact this corporation could have in communities where they … Continue reading

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