Author Archives: domn

Advertising As A Tool Of Communication

Advertising is a form of mass communication with the public. It is usually one sided i.e. from the company to the buyer/potential user of the product. It is a form of communication that typically attempts to persuade the potential customers … Continue reading

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The Core Components of a Marketing System!

The core marketing system of a company comprises the suppliers, company, marketing intermediaries and target customers. The success of the company is also affected by competitor’s presence and other segments of public. The management has to watch and plan for … Continue reading

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8 Objectives of Experiential Marketing Campaigns For Brand Experiences

Experiential marketing is evolving and maturing. Some experiential marketing campaigns are more successful than others. That’s why it is important that best practices are clarified. And industry generated benchmarks for success are vital. I have created experiences to help our … Continue reading

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Understanding Advertising Components – Marketing Basics

Before advertising for a real estate investing business, the business owner should understand the components of advertising. Placing an ad in a newspaper, posting door-to-door flyers or using a voice broadcast message are all useful advertising methods; however, the advertising … Continue reading

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What Is Digital Marketing?

In the last decade, the reliance on the Internet has certainly changed the way in which business is conducted. It is clear to most business owners that without an online presence, your business is truly missing out on a majority … Continue reading

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7 Simple Key Principles of Relationship Marketing to Attract Lifetime Customers!

Most of business owners fail to effectively attract and retain lifetime customers. What they fail to realize is the key principles of relationship marketing, that converts potential customers into repeat clients. To succeed in your business, your main goal should … Continue reading

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Fourth Party Ad Serving – Because Third Party Wasn’t Confusing Enough – Third Party Served Reporting

Over the last 6 months or so, I have noticed a dramatic increase in the number of online advertising contracts requesting fourth party billing. Fourth party billing occurs when the advertiser, through their agency chooses to serve a creative from … Continue reading

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Profitable Product Launching – 4 Definitive Advantages to Product Launching

Online and traditional businesses are under extreme pressure to create, innovate, and introduce new products. They are refining their skills in profitable product launching techniques that will surely result in growth and robust sales. Today, the life cycle of a … Continue reading

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Benefits of Free Classified Ads

Of late there has been a much debate on relevance and usefulness of Free Classified Ads from the business perspective. Free classified ads are a sort of boon for small businesses who cannot afford to pump up large bucks into … Continue reading

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The Impact of Advertising on Society

The impact of the advertising company on the society at large has been enormous. Unprecedented sales have been made the world over by listing products and services on TV. The American society belongs to the Television age that loves to … Continue reading

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