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History of Print Advertising

Advertisements can be found in several forms and in several places. One of such form is print advertising. Ads in this encompass those which are in print on some kind of paper that is handled by potential audience. Offers that … Continue reading

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Factors Affecting Your Corporate Identity

The strong Corporate Identity is vital need for any organization irrespective of its size. Even a smaller company with strong corporate identity can beat its strong contenders. In other words, the brand image of any company, business or organization is … Continue reading

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Top Ten Biggest International Marketing Mistakes of All Time

1. When Parker Pen marketed a ballpoint pen in Mexico, its ads were supposed to have read, “It won’t leak in your pocket and embarrass you.” Instead, the company thought that the word “embarazar” (to impregnate) meant to embarrass, so … Continue reading

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Global Division Product

Global product divisions are part of a multinational’s organizational structure when the primary division of the firm’s activities is based on product (or service) categories. For example, an automobile manufacturing firm may be primarily divided into a truck division, a … Continue reading

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The Secrets Of Starting A Profitable Flower Vending Business

I have sold in the retail market, millions of fresh roses and fresh flower bouquets successfully for 32 years. I bought a retail nursery and florist across the street for one of Connecticut’s largest cemeteries, on a busy route that … Continue reading

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Is Website A Product Or Service?

It might not be a threat to the never ending debate of whether egg cam first or the hen, but mystery surrounding a website’s definition is an intriguing one in itself. Experts say website is ‘A collection of HTML and … Continue reading

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Where Does Advertising Fit Into the Marketing Mix?

Many people get confused about the role of advertising in the marketing mix so here’s a simple view of where it fits in. In the traditional marketing model, we talk about the 4 P’s o Product o Pricing o Place … Continue reading

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What is Product Sourcing and How Do You Take the Most Advantage of It?

In this article I will try to define what exactly is product sourcing and what are the implications of committing yourself to do a proper product sourcing research for your retail business. Retail sellers need a constant supply of products … Continue reading

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Differences Between Products And Services

What are some of the main differences between products and services? And when are these relevant? Tangibility versus Intangibility Products are tangible. You can buy pork as a tangible product. You buy it, you ship it and sell it. In … Continue reading

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Product Liability vs Professional Indemnity Which is Better for You?

One of the areas of greatest confusion is the difference between Professional Indemnity, General Liability and Product Liability Insurance. Professional Indemnity Insurance provides coverage for professionals (corporate or individual) for any negligent act, error or omission alleged to have occurred … Continue reading

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