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25 Creative Ways to Advertise Your Business in Your Community

Are you in Direct Sales? Are you looking for creative ways to market your home business? If so, I have 25 creative ideas that you can use to advertise your home business, in your local community. When it comes to … Continue reading

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3 Major Reasons Why Marketing is Important

Kotler and Armstrong define marketing as “the process by which companies create value for customers and build strong customer relationships in order to capture value from customer in return.” This definition alone can explain why marketing is important, but let’s … Continue reading

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Color Appeal in Advertising

The colors you use for an advertisement are more important than the actual word of the ad. The reason for this is the colors (and graphics) capture the consumers attention then causes them to read your ad. According to psychology.about.com, … Continue reading

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Is Marketing Ethics an Oxymoron?

To many people the answer to this question would be a resounding “YES”. Are marketers really concerned with the welfare of their customers, or are they more concerned about the ‘bottom line’ of the organization they represent? I read of … Continue reading

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Places To Advertise and Post Your Business Ads in Singapore

For many of us who are thinking of promoting your business or services, where would you think are the best place to place your ads? There are many places in Singapore where you can post your flyers to advertise your … Continue reading

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Benefits of Ethnic Marketing: Growth, Untapped Market Segments and Amp – Increased Profitability

The face of Canada has changed dramatically over the last 20 years. So has ethnic marketing. Statistics Canada reports more than 200 ethnicities are now represented in this country. Immigration accounts for more than 50% of our population’s growth, and … Continue reading

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Importance of Interactive Advertising

If you are looking for something new to promote your business, then why not try for interactive advertising. Keep yourself in the customers shoe and think what will you like to have in this ad? Or what is something interesting … Continue reading

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History of Print Advertising

Advertisements can be found in several forms and in several places. One of such form is print advertising. Ads in this encompass those which are in print on some kind of paper that is handled by potential audience. Offers that … Continue reading

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Factors Affecting Your Corporate Identity

The strong Corporate Identity is vital need for any organization irrespective of its size. Even a smaller company with strong corporate identity can beat its strong contenders. In other words, the brand image of any company, business or organization is … Continue reading

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Top Ten Biggest International Marketing Mistakes of All Time

1. When Parker Pen marketed a ballpoint pen in Mexico, its ads were supposed to have read, “It won’t leak in your pocket and embarrass you.” Instead, the company thought that the word “embarazar” (to impregnate) meant to embarrass, so … Continue reading

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