Four Types of Marketing For Small Businesses

As a small business owner, you most likely spend quite a large amount of time trying to discern new ways to gain customers. Marketing can be a fun or stressful business. They key is to understand the types of marketing.

Instead of sending your marketing budget in many different directions, you can choose a specific type and be consistent with it. You will quickly see that your marketing budget pays off much more quickly.

Here, you will find information on four of the main types of marketing. This way, you will be able to choose the marketing actions that will work best for your business. You will then be able to point your marketing budget in the right direction.

1. Blanket marketing is a type that is often used by larger business. Blanket marketing means that you spend money advertising to everyone. Many people choose to do blanket marketing by advertising in magazines or newspapers. You will not really have control of who sees your advertising, but you will have the potential to reach many people.

The downside to blanket marketing is that it can be quite expensive, and you could be wasting money marketing to people who may never become your customers at all. Blanket marketing is best for those who have plenty of funds available and who feel that they will be able to gain many customers from the plan.

2. Targeted marketing is a method in which you choose a certain demographic and only market to them. This could mean that you advertise to everyone in a certain area. Alternatively, you could advertise to everyone in a certain age range.

The great thing about targeted marketing is that you will have a much better chance at getting customers since you will be advertising to the types of people who would most likely become customers. The downside is that it will take a little legwork to determine who your target is and then find the right way to advertise to them.

3. Social media marketing could be called the new kid in town since it is relatively a young concept. With this marketing, you use any one of the many popular social media sites to advertise your company. You can also use a daily blog to garner business.

The downside to this type of marketing is that you will be sending your information out to many people who may not be interested at all. With blogs, you will have to take the time to keep the blog up to date. Otherwise, people may stop reading it.

4. The last type of marketing is not marketing at all. There are not upsides to this. It may seem like a way to save money, but when your business fails, you will actually lose a great deal of money. It is extremely important to find marketing funds within your budget.

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Sticker Printing – Different Stickers For Different Purposes

The charm for stylish and glamorous looking printing materials is very common nowadays. In this regard the promotional and decorative printings are very much in use for several purposes like stickers, calendars, brochures, postcards, invitation cards, letterheads, etc. After the technological advancement like digital printing, we are able to access a variety of looks in these printing materials. The digital printing can be applied to find a variety in colors that give a vibrant appearance to suit different purposes and occasions.

The digital printing has enabled many business and private firms to access adequate promotion mean like sticker. With the help of stickers they can promote their brands and get more attention of the customers. So a lot depends upon how and where these stickers to be used. Different people used them differently, such as vehicle stickers give a nice look to the gloss and catch our attention. The bumper stickers situated on the roadside provide a momentary distraction and make a light mood in the traffic. The nice looking caricatures can be depicted with catchy colors. Use of sticker as business cards is very popular to promote brand. This method is proving to make more impact as well as cost effective tool to enhance business identity.

Inside the home printed stickers are being used for different purposes, for example one can use them as refrigerator stickers, door stickers, computer stickers, bookmarks and many others. Children naturally get attracted to the stickers and find them innovative and amusing. Many studies have also revealed that the impact of printing stickers is higher than other advertising means and their impression is naturally long-lasting.

At the time there are many online and offline sources where an appropriate form of sticker can be accessed from. Many printing companies are offering a huge variety in the sizes to fit according to the needs. There are different shapes of stickers, such as square and rectangular cut, round and custom cut etc. Stickers probably carry the adhesive effect, but you need not to worry because it can be wiped up easily and your gloss screen will not show any spot. So, you can easily use this multi-purpose tool to make more impact.

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Advantages and Disadvantages of Multi Level Marketing

Multi Level Marketing has been a popular way to make money for years. People get involved in MLM as it brings amazing income potential. However becoming successful in MLM is not easy and requires some effort and finding right people to work with as it's pretty much about building relationships.

MLM is any business where payouts are made at two or more levels deep. The concept of MLM is quite traditional and it's about building your downline in genealogy form where usually you benefit from all levels and branches of your genealogy tree.

MLM is attractive, however it requires from marketer to take different approach than in any other form of marketing and selling.

The reason is that unlike in traditional marketing where it comes to sell products, the main point of MLM marketing is rather selling hope and encouragement to become successful marketer to other people.

That's why Multi Level Marketing is considered relationships business, not sales business. What it means is that in order to become successful, you need to find the right people who will join your downline and duplicate the steps you have taken to make money. While in many MLM companies you are limited to benefit from referring new members and building your genealogy tree, the other ones also involve product sales as an additional option to make money from your team building efforts.

When the sales are involved usually your job will be to recruit distributors who recruit more and more distributors infinite levels deep. The sales generated by all of them count toward your commission. So the rule is simple the larger the network of distributors built the more sales can be generated and more contracts can be earned.

The final question is: Is MLM marketing good business model for everyone?

Well it depends on the level of one's experience and motivation.

The advantage of MLM is that it's very effective and profitable form of marketing where success is result of consistent work and effort put by more than one person.

Where many people put their efforts and take action together to build their MLM business the income potential increments amazingly and can grow to the really high level over the years or even months.

Another benefit is that when you manage to build a team of motivated and good marketers you may get to the point where they will be doing all the job for you so that you'll be able to benefit from your teamwork at minimum effort on your part .

However to get desired results in MLM marketing it takes some time, effort, proper knowledge and skills.

Building relationships and profitable team is a long process and requires a lot of patience, time and money investment.

The main problem here is to get the right marketers into your genealogy. The skepticism is lurking around nowdays and many people do not believe in success on the Internet.

The job that has to be done is to show them that it is possible, encourage them to join your business and finally make them take action and duplicate the required steps.

That's why mastering great communication skills is essential. Another thing that might be difficult is mentoring people.

When you finally manage to build your organization, you need to become a mentor who has the knowledge that will help your team members become successful as well. That's why learning everything about the MLM business you are in is important as you will need to pass this knowledge forward to your organization members.

MLM business is really effective marketing model and may become your source of steady and solid income as long as you take it seriously and do consistently what is necessary to build your team.

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Popular Advertising Medium – Sandwich Boards

When it comes to promoting the products and services of a business, especially small and new, sandwich boards prove out to be one of the best advertising mediums, under any business environment. This is not just because these promotional boards are economical but also because they have a unique potential of attracting interested customers and creating brand awareness.

Also known as sidewalk signs or display boards, these promotional boards can be easily termed as an economical option for mass scale advertising primarily for attracting local customers. Since these boards can be easily customized and the message to be conveyed can be changed in a few minutes, they prove to be an excellent choice to enhance the visibility of a business with low advertising budget.

One of the other good things about sandwich boards is that no special permits for placement are required, unless the laws of a country specify otherwise (which is surely an extremely rare sight). The other good thing about a sandwich board is that it can be very effective for a small business or store based in the depths of a shopping complex or mall. Moreover, a business may opt for displaying the same or a different message on the two sides of the board that surely means additional promotion for the business without incurring any additional cost.

The list of advantages linked with sandwich boards does not end here. Usually, these boards are made from high quality polyethylene that is resistant to water, dirt, and extreme weather conditions. If that is not all, a sandwich board has the potential of attracting attention of passersby from multiple directions at the same time and is therefore one of the best mediums to promote a business organizing sales, promotions, and open houses. In addition to this, sandwich boards can also be used to offer directions to reach the business premises or store along with contact information such as phone numbers.

If you want to buy sandwich boards for your business or store, you can simply go online to save valuable time, money, and other resources. This will not only help you buy sandwich boards with just a few clicks but you will also be making the payment using safe and secured payment options. However, it is very important for you to purchase these promotional boards only from a reputed board seller so that you can always be assured of the quality aspect.

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What Is Advertising Nowadays?

Imagine the peacocks and flowers of the world. Colors, sounds, and performances convey to the rest of the species that you are a suitable mate. Plant seeds and pollen are spread around by other animals only if they can draw attention. Humans instinctually understand and respond to advertising. It is encoded in our genes from eons of evolution.

Advertising for products is an obvious extension of this evolutionary phenomenon. We take advantage of techniques that catch the attention of humans in order to get them to consider a purchase or an idea. The way we imagine advertising in its many forms did not arise until the advent of mass production with the Industrial Revolution.

Prior to that time, products were traded within small communities, and there was no need to attract a large audience. Indeed, illiteracy rates were so high that advertising would have proven useless. Once the markets expanded beyond tight-knit groups, though, word of mouth would no longer suffice for getting your wares sold.

Mass production allowed for many revolutions to occur that propelled advertising practices. First, printing became far cheaper as it was automated. This meant that companies could mass produce advertising for the first time. In addition, societies began to recognize the need for education. Therefore, the explosions of both reading ability and availability of printing made advertising grow during the industrial revolution.

Advertising soon became an industry unto itself when newspapers and magazines started allowing paid ads to be placed in their publications. This allowed specialists to make a living designing and implementing advertising as opposed to manufacturing products themselves.

Each new communication medium that has been developed has opened doors for advertising. Printing gained mass appeal just after the beginning of the Industrial Revolution. The next big leap was radio, a medium that exploded in popularity starting in the 1920s. The rise of radio commercials paralleled this development.

Television followed the same path to commercialization as radio starting in the 1950s. The next, and perhaps largest, advance for advertising was the popularization of the Internet starting in the 1990s. Each medium incrementally expanded the potential audience to the point where today an advertisement can reasonably reach everybody on the globe.

In fact, it can be argued that advertising made the different media possible. Interestingly, the need for advertising has grown with time. In print media, selling subscriptions without advertising could sustain a publication. Of course, the supplemental income from ads can expand the profitability significantly. Radio relied significantly more on advertisers since the broadcast signals could not be restricted to only subscribers at the time. Therefore, the selling of ads lifted the radio medium into profitability.

Until cable became popular, television was the same as radio. Signals were indiscriminately broadcast to antennae in homes, so advertising needed to be sold to support the industry. With cable and other subscription-based services gaining ground in the 1980s, however, television was able to separate itself somewhat from the need to sell advertisement for support.

The Internet presented a particularly tricky medium to commercialize. A subscription-based website could easily be undercut by similar free websites. This availability of widely-available free material made advertising essential for the support of Internet ventures unless a tangible product was being sold. At the time, many people felt the Internet was not profitable.

Nowadays, advertising is integrated firmly into every medium available to us. Commercials appear on radio, on television, and in Internet videos. Ads are placed liberally on webpages, on billboards, on buildings, and on buses to attract your eyes. Reaching an audience to persuade them has never been so simultaneously easy and complicated as it is today.

The huge volume of information that bombards everybody means your ad must stand out for recognition. Despite this challenge, there is no better way to support a product than through successful advertising.

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Instagram Marketing, Pro’s and Con’s

When looking to bring in more clients, people turn to social media. While true, a lot of website and business owner forget about Instagram as it’s a smaller operation when compared with other sites. However, this is a mistake, and a smart entrepreneur needs to use Instagram if he or she wants to find more clients. With this in mind, there are some drawbacks. Here are three pros and three cons of using Instagram.

Pros:

A picture is valuable: As is often said, a picture is worth a thousand words. Think about it, when running a company, one will want to use images to show off their product or service. This is especially important when selling food, weight loss products or any other items that people love to look at and enjoy. However, one can take it further and show off travel destinations or any number of things. Simply put, this is one of the best tips for using Instagram for business as a picture will really show visitors the true value of a product or service.

Viral: Without a doubt, when using the Internet to market a product, service or idea, one will want it to go viral. If a site or idea goes viral, one will make a lot of money and find plenty of new and excited visitors. For this reason, when using Instagram, one needs to make sure they provide true value to a visitor. Then, and only then, one can see the photo go viral, which will result in a lot of new visitors to the site.

They do the work for the company: Finally, as mentioned, when one shares a photo with their friends and so on, it can go viral. Not only that, when using Instagram, the followers will do most of the work. Provided a company offers an interesting photo, it will likely go viral. In the end, one should follow the best tips for using Instagram for business. That way, the followers will do the legwork.

Cons:

Younger crowd: Now, when looking to find new clients, one will usually want to go after an older crowd. Yes, while a lot of teenagers and young adults use Instagram, not all of them have the cash to spend. However, there are chances to get them hooked and coming back when they are older. Either way, when looking for the best strategy for Instagram, one must remember that not all people can lay out any cash.

Not business-minded: When following their favorite celebrity online, a lot of people are not interested in anything but wasting idle time. Meaning, while on Instagram, a lot of people are simply looking to pass some time on the train and have no intention of spending any money.

Not household name: While the likes of Facebook and Twitter are famous, a lot of people don’t even know about Instagram. This is changing, but not quickly, and a smart entrepreneur should realize that he or she needs to follow the best strategy for Instagram if they want to find success as it’s not as easy as using other social media sites.

When running a website or business, one needs to use Instagram. While not the best game in town, it’s beneficial to use this social media site to find new clients from all over the world.

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Defining Promotional Products and Advertising Specialties

Promotional products and advertising specialties are items that are used to endorse a product, service or company agenda and can include executive and business gifts, event giveaways, awards and other imprinted or embroidered items such as custom mugs, pens, Koozies, bottled water, paper items such as letterhead and business cards and over 1,000,000 products with your logo.

PRODUCTS AND USES

Promotional and advertising specialties are used to promote products, brands and corporate identity. Promotional merchandise is used globally to promote events, exhibitions and product launches.

Almost anything can be branded with a company’s name or logo and used for promotion. Wearables such as embroidered caps, polo shirts and jackets, screen printed t-shirts are in the largest product category, which makes up more than 30% of the total for promotions and advertising branded product sales.

Other advertising products include small giveaways such as key chains, pens, pencils, Koozies, coolies, coffee mugs, sunglasses and stress relievers. Paper products such as business cards, folders and letterhead are often used for promotional purposes as well.

Brand awareness is the most common use for promotional and advertising specialties. Other uses include lead generation, distributor and dealer marketing programs, new products, safety education, marketing research, employee awards, and non-profit programs.

DISTRIBUTION

Most industry manufacturers sell exclusively through promotional products and advertising specialty distributors only. Distributors interface with manufacturers, suppliers, printers and embroiderers and often help end-users design and create artwork to be used on promotional products. Distributors have the ability to supply thousands of products from many manufacturers across the globe. Distributors help the end-user with product selection and make sure the artwork is submitted in the correct format.

Industry manufacturers prefer to sell through distributors and rarely sell to the end-user. Distributors save the end-user money and time by searching for a qualified printer or manufacturer who can produce and ship quality products efficiently and on time. Distributors are experts in selecting branded products that fit the end-users budget, promotional purpose and time frame.

Most qualified distributors prefer to communicate with the end-user via phone or email. The details required to brand products such as art specifications and ink colors make it difficult for distributors to offer the ability to order and pay for products online. Many distributors will offer an option to request for more information or a quote online, but prefer personal contact with the end-user prior to finalizing their custom order.

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Cause-Related Marketing vs. Strategic Philanthropy

Six months ago, I had communication with a national corporation about their consideration to developing a corporate strategic philanthropy program. They didn’t have one at all. I kept thinking, imagine the impact this corporation could have in communities where they have a presence! WOW! It would be phenomenal for them and communities. Let me say this corporation is big. Okay, they are huge.

Well, they were kind enough to let me know that they had just hired a public relations firm to create one for them. I thought to myself, “What a pr firm? No please no.” But what to do next, just wait and see what they come up with. Just one month ago, I visited the corporations website. There it was, just as I thought was going to happen. They have a program, but it is a cause-related marketing program. I was crushed and let me tell you why.

Cause-related marketing programs are based on two things. One is a one-on-one partnership between a company and a charity. The other is it’s product driven/sales promoted. The program works as long as there is no negative publicity about either the company or the charity and it works so as long as the product moves. In a nutshell, cause related marketing has a shelf-life. While folks contend that any giving is a good thing, these type of programs are not sustainable. The message is not necessarily one that stands over time nor does the giving.

On the other hand, strategic philanthropy programs are created by individuals or companies whose roots are based in philanthropy. Philanthropy is a field with its own set of principles, methods, professionals and message. Strategic philanthropy is not based on product or services and is not promoted by sales. At its core, it is based on the fundamental principle of being responsibly committed to changing lives and the world today and for future generations.

If your company is serious about making an impact and giving back, you’ve got to be serious about the type of giving program you have and how it works. It should be value-based and sustainable. Consumers are savvy folks, just like you and me. Don’t think they are fooled by giving that is essentially marketing-driven. If you want marketing, hire a marketing strategist. If you want philanthropy, hire a philanthropy strategist.

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Plannet Marketing Review – Is This Travel Company The Real Deal?

So lately, I’ve been getting a few messages about a new Travel-based Network Marketing company called Plannet Marketing. And chances are if you’re reading this, you’re probably thinking about joining and you’re doing some last minute research on the company. If that’s the case, then look no further. In this Plannet Marketing Review, I’ll cover all the essential details you’ll need before you join. With that said, I do want to disclose that I am not a Plannet Marketing distributor. In all honesty, it really doesn’t matter to me one way or the other if you join so you know you’ll be getting a truly unbiased review.

Who Is Plannet Marketing?

Plannet Marketing is a company that sells travel through a Network Marketing business model. The company is based out of Atlanta, Georgia and as of this writing Plannet Marketing is just over 6 months old. The company was founded by Donald Bradley, formerly of YTB and Paycation Travel. Bradley brings with him 20 years of experience in Network Marketing. Before starting Plannet Marketing, Bradley was the Master Distributor and #1 Income Earner in Paycation Travel. He literally had everyone in Paycation in his downline and was responsible for bringing in the company’s top leadership group. I’m not sure what happened, but around the time Craig Jerabeck and Barry Donalson left 5linx and joined Paycation was the same time Bradley decided to leave. Maybe he didn’t feel good about those guys joining and being sponsored by the company when he was the Master Distributor. Who knows? And who really cares? Regardless of the reason, it looks like Bradley was willing to walk away from everything he built to start from scratch again. Overall, the company looks pretty solid. And while it’s too early to tell if they’ll even be around for the long haul because they’re only a few months old, Bradley and the other members of the Corporate team bring a ton of experience in Network Marketing and Travel, which is a good thing.

How Do You Make Money With Plannet Marketing?

The actual compensation plan provides several ways for distributors to get paid. But the crown jewel of the compensation plan is the 3X9 Matrix. With a Matrix model, it’s critical that you get a spot early on if you want to capitalize on spillover. If you’re positioned underneath a strong builder, you can benefit from their efforts as they place people under you while they’re filling up their Matrix. With a fully filled 3X9 Matrix, you’ll have 29,523 distributors underneath you. If they’re all active and you get $4 monthly from each distributor, you can make up to $118,092 monthly. In addition to your Matrix pay, you can also earn a 10% Match on the Matrix pay of your personally sponsored distributors.

In addition to the Matrix, the company provides monthly bonuses to Directors. Here’s a simple breakdown of how the Director bonuses work:

1 Star Director – 100 active distributors – $500/month

2 Star Director – 300 active distributors – $1,000/month

3 Star Director – 500 active distributors – $2,000/month

4 Star Director – 1,500 active distributors – $5,000/month

5 Star Director – 4,000 active distributors – $10,000/month

6 Star Director – 10,000 active distributors – $16,000/month

7 Star Director – 25,000 active distributors – $30,000/month

8 Star Director – 50,000 active distributors – $50,000/month

9 Star Director – 100,000 active distributors – $100,000/month

Between the Matrix Pay, the 10% Match on your personals and the Director Bonuses, it’s pretty clear that there’s plenty of money on the back end. If you’re a strong team builder and you have a knack for creating good culture, Plannet Marketing might be a very lucrative opportunity for you.

Should You Join Plannet Marketing?

Well, only you can truly answer that. The company certainly looks solid. Travel is a very marketable service that’s easy to talk about. And the compensation plan is generous and lucrative. All those things together should guarantee success, right? Unfortunately, nothing could be further from the truth. At the end of the day, it is your ability to sponsor people into your business on a consistent basis that will lead to your success. This is why I recommend that you learn Attraction Marketing. If you can position yourself in front of prospects that are already looking for what you’re offering, you’ll have no problem getting leads online. And if you have an abundance of quality leads, there’s no telling how successful you can be.

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How To Make Your Product Better And Cheaper At The Same Time

If you are in the sales game, then you know you need a great product in order for your company to succeed. Without a solid product, it is impossible to build that sought after word of mouth that every business needs to survive. But businesses should also be striving to make their products better. Consumers evolve, and so should products, but that can be difficult if you are not prepared to handle the added costs. But what if someone told you that it is possible to make your product better and cheaper at the same time? Would you believe them, or would you call them crazy. The good news is, you can. You just have to follow these steps to ensuring that it happens:

1. Develop the best product you can at the time.

If you can develop a solid product starting out, then it’s easy to get the things that you need to go back to the laboratory and experiment on improvements: customer feedback. Your customers, once they actually use your product, will be able to tell you the things that work and the things that don’t. Every customer knows that companies and products are not perfect. It’s how a company responds to these imperfections that set them apart from the rest of the competition. Are you the type, who will listen to your customers, or will you continue to bang your head against the proverbial wall?

2. Incorporate customer suggestions.

You should evaluate the target market thoroughly before you ever begin selling to them. Once you know who they are, you also know that you can trust their opinions. While one person may have an unreasonable complaint that contradicts the purpose behind the product, if the same feedback starts to come back multiple times, you may want to start considering it in a second generation of the product. If customers know you listen to them, then they are more likely to try your next gen model, and to tell their friends about you.

3. Mass production.

With customer satisfaction comes bargaining power when it comes to mass production. The more of your product you can produce, the cheaper the costs will be. And if you’ve got a market that’s already willing to back you with their buys and testimonials, then it is easier to negotiate with manufacturers on the future production of your product.

With all these factors in place, it is possible not just to get a better price, but to create a better product. Don’t try to do everything at once. It won’t work. Instead, put out your best effort, listen to your customers, and then use their feedback to source the right manufacturing company for mass production.

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