Massage Therapy Home Business – Free Marketing Ideas

Free Business Cards

A lot of online companies offer up to 250 free business cards you can design yourself. My favorite is Home Business Center. You can design your personal massage therapy business cards using any of their 42 card templates to deliver your message and contact information. Keep your business cards on you and hand them out to potential clients. Listen to what is being said around you in conversation. For example, when someone complaints about a back ache or a stressful week suggest a massage and give them your card. Also, ask friends and family to hand out a few to coworkers that might be interested in a home massage.

Local Directories and Home Business Directories Online

Submit your business information to local directories. Even if you do not have a web site for you massage therapy home business your services will appear in local search results. The top three directories or local map search engines to submit to are Google Local Business Center, Yahoo! Local and Bing Local Listing Center. Add contact information, specialty services, pictures and hours available. Also, submit your massage business to local company directories in your area.

Participate in Raffles Ticket Giveaways in your Area

Find local events in your area and donate a free massage to the community raffle. It is free advertising for your massage home business and if the raffle winner enjoys their massage (and I am sure he or she will) you got yourself a client and referrals from their network of friends.

Local Classified Ads

Create seasonal classified ads to market specials or gift certificates for holidays like Christmas and Valentine’s Day. Submit your ad to Craigslist.org and other local classified listings.

Existing Client Incentives

Once your massage home business starts taking off you can ask your clients to submit reviews to your Local Business Listings with the incentive to receive a discount on their next massage. Also, you can increase clientele by offering discounts when they refer you to 5 friends.

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The Difference Between Banner Advertising and Pay-Per Click Advertising

Both banner ads as well as pay-per-click are effective methods of marketing online, in this article I will point out the difference between the two forms of marketing.

First banner ads, these are similar to billboard ads we see by the roadside offline. They do have one advantage over traditional billboard ads, there is the ability to track the number of people that are interested in the ad by the number of clicks the ad receives.

This is the advantage of most types of marketing on the internet and banner ads benefit from this as well. It can also be considered as a direct method of marketing because the prospect can take action immediately by clicking on the ad.

Banner ads are usually placed on websites online, they are usually on the top of a website or on the side, these are sometimes referred to as skyscraper ads. Banner ads rely on traffic to a website to attract prospects and the more targeted the banner ad to the website it is being placed on, the better the results.

On the other hand we have pay-per-click ads, these ads are triggered by a searcher typing in a keyword phrase into a search engine. The ad only shows based on the keyword that was typed into the search box. The big difference between banner ads and pay-per-click ads is the fact that pay-per-click ads have the ability to be more tightly targeted because you are able to choose when your ad is shown based on the keyword phrase that was typed into the search engine.

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Ergonomics – Product Design

What is Ergonomics and why should I know about it? Well this is a question to be asked to yourself if you are a services provider or a manufacturer.

Ergonomics is designing products, services or environment based on the human needs, behaviour or usage. Following are the 5 important dimensions which better define Ergonomics –

1. Ease of Use – Products are designed to ensure that the user finds no or little difficulty in using and handling it.

2. Performance – Products are designed to alter their performance based on the user’s need.

3. Aesthetics

4. Comfort

5. Safety

Though there are three broad types of Ergonomics which are accepted, the most important ones for manufacturers are – Physical and Cognitive Ergonomics.

Physical ergonomics is concerned with a human being’s physical interaction with a particular product while using (consuming), handling or actually producing it. A manufacturer should design the process as well as the workplace in such a way that the worker is comfortable working there leading to increased productivity, low safety risk, better quality as well as reduction in production cost. This dimension of Physical ergonomics will benefit the Manufacturer. But the other benefit which will be derived would be a product which is easy to use and relates to the end user. Physical Ergonomics should not focus on just one factor but on these both. The manufacturer as well as the end user will benefit if Physical Ergonomics is applied efficiently. For the manufacturer this is a win – win situation as the company benefits from the benefits derived from process optimisation as well as a good quality & easy to use product.

Cognitive Ergonomics is concerned with the emotional & motor responses of the worker as well as the user. This includes perception, motor responses, work load, stress etc. It is always advisable to apply both, the Physical and Cognitive Ergonomics instead of any one.

If you are a manufacturer and want to optimise your product and processes, you can either hire an employee or go for independent consulting firms. It is always advisable to get the consulting firms specialising in Ergonomics to do the job. This is because of the vast experience and expertise these companies carry across industries. Ergonomics being a highly specialised discipline, requires skill sets which are developed in a company or a person over a period of time. There are a few good Australian companies which provide such services to companies in Australia as well as across the globe. One such company is Design Industry which is a leading company in this field and has experience across industries such as banking, consumers, medicine, sports and many others. They have a team of highly creative as well as scientific members which is a rare combination but an ideal one for this job!

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25 Creative Ways to Advertise Your Business in Your Community

Are you in Direct Sales? Are you looking for creative ways to market your home business? If so, I have 25 creative ideas that you can use to advertise your home business, in your local community.

When it comes to advertising, it’s important to be consistent with your advertising efforts. The harder you work on advertising your home business, the more new customers and team members you will get.

Let’s take a look at a few ideas.

1. Check out your local area State Fairs and Community Carnivals. Ask about getting a booth or table and set it up with your business information. People love to shop at Fairs and Carnivals, and they are looking to spend money.

2. Purchase some business card styled refrigerator magnets. Hand them out to all of your customers, party hosts, and business contacts. Using a magnet as your business card keeps your business in front of your customer, instead of being hidden away in their wallet.

3. Give your business products as holiday gifts. Cousin Jane might just love her gift enough, to become a future customer.

4. Put an AD in the back of local high school yearbooks. You can usually get these ads for around $25.00 which makes it affordable.

5. Put an AD for your business in local Athletic Sports Programs. In the fall, I purchase an AD in our local high school football program for around $40.00.

6. Contact local churches. See if you can place an AD in their weekly church bulletins and activity guides.

7. Do you have a local community Play House? If so, get your business AD placed in their play programs.

8. Co-Sponsor a local Youth Athletic Group. Baseball teams, softball teams, cheerleading squads, gymnastic squads and swim teams, etc. are always looking for sponsors.

9. If you have a home business, consider getting a Yard Sign printed up. You will want to place it in your front yard, in a highly visible area.

10. Does your neighborhood hold local Meet and Greets? If so, make sure you go out and attend them. Get to know your fellow community members and make some new contacts.

11. Donate a Raffle Drawing Prize to a Non-Profit Group or Charity in your local community. They are always looking for prize donations for their charitable raffles.

12. Local bus stops and bus sheds. Have you noticed that a lot of them have local business advertising on them? Contact the company and ask them for their advertising rates.

13. Does your local area grocery store allow advertisers to place business ads on the back of their cash register receipts? If so, contact them and ask about their advertising rates.

14. Contact your local Fire and Ambulance companies. Ask them about their upcoming fundraiser events or chicken barbecues. Ask them if you can set up a display table with a few of your products.

15. Contact your local Assisted Living Centers for Senior Citizens. These centers will often hold Senior Shopping Events. Find out the date of the next event and participate by setting up a table display with some of your business products. Seniors can’t get out to shop like they used to, so bring the shopping to them.

16. Does your community hold summer concerts in your local parks? If so, contact them about sponsoring an event or setting up a table.

17. Exchange business cards, fliers and coupons with another Direct Sales consultant. Every time you hand out a customers order, place one of her business cards into your bag, and vice-versa.

18. Indoor Concert Venue’s. Have you attended a concert lately? A lot of local businesses co-sponsor these events. Ask the sponsor how you can get some advertising at the event.

19. Does your community print up a free renters guide, house buying guide or used car guide? (you can usually find them for free at your local supermarket). If so, contact them about placing your business ad inside one of the guides.

20. Get your business information printed onto paper text book covers. Donate them to local area adult technical schools and colleges.

21. Is there a local business in your area holding an upcoming Grand Opening? If so, contact them. A lot of times they are giving away freebies to the first few hundred customers. Inquire to see if you can donate a few of your products for their Grand Opening. If you do donate, make sure your business contact information is attached to your products.

22. Get your business information printed up on inexpensive bookmarks. Donate these bookmarks to local colleges and libraries.

23. Put your business knowledge to work. Call up your local colleges, cooking schools, craft stores, etc. See if you can come in to teach a class. Sharing your expertise with others is a great way to get new business.

24. Print out some kid’s coloring pages with a small section on them advertising your business and donate them to local area restaurants, daycare’s, doctor’s offices, etc.

25. Consider getting some inexpensive mini desktop-sized calendars printed up with your business information on them. Hand these calendars out to local businesses to give to their office employees.

I hope you find these 25 creative ideas useful when it comes to advertising your home business in your local community.

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3 Major Reasons Why Marketing is Important

Kotler and Armstrong define marketing as “the process by which companies create value for customers and build strong customer relationships in order to capture value from customer in return.” This definition alone can explain why marketing is important, but let’s outline several reasons why marketing should be one of the small business owner’s main priorities.

1. Marketing builds value in your products and services for your customers.

Most salespeople want to know as little as possible to make the sale. Some sales staff needs technical specifications and things of that nature, but ultimately, the less they have to learn the better. This makes sense, because their goal is to make sales. Therefore, marketing has to step in and create value for your customer. If you can not create value for your customers, why will they buy from you? Sometimes they will buy from you once, but will they come back if there is no value?

Many times, business owners don’t capitalize on all the ways they can give value to their customers. They get lost in the production or product concept of marketing and end up with marketing myopia. Marketing myopia happens when a company pays more attention to the product/service than the value or benefits it offers to the customer. You can not let this happen to you. Pay attention to your customers and why they buy your products. People buy a Toyota Prius not only because it saves on gas, but because it makes them fell more eco-friendly.

2. Marketing helps build customer relationships.

Everyone put emphasis on the sales staff when it comes to sales. “If the sales team doesn’t work harder, we won’t increase sales,” but this is not necessarily true. It costs three times as much to obtain a new customer as it does to keep an existing one. This means you need to maintain the relationship with your current customers in order to lower marketing and sales costs and increase sales.

Properly planned and implemented marketing activities are the only real way to build customer relationships. These activities can include a lot of things: loyalty programs, thank-you cards, customer appreciation events, free gifts, and so on. Each company must find a unique way to set themselves apart from the competition while building a loyal and long-lasting relationship.

3. Marketing establishes a brand image.

When you use FedEx for shipping, you know what you are getting: fast delivery, flexible shipping options, and better service than other shippers. Are all of these things true? They may be, but their marketing activities established all of these. FedEx will have to live up to these expectations of their brand, but their marketing department set the customer up with this image.

You must use marketing to establish your brand. Customers need to know what to expect from your company based on your brand image. What kind of products and what types of service will you provide the customer? Let your marketing tell the story and establish your brand.

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Color Appeal in Advertising

The colors you use for an advertisement are more important than the actual word of the ad. The reason for this is the colors (and graphics) capture the consumers attention then causes them to read your ad. According to psychology.about.com, "Psychologists have suggested that color impression can account for 60% of the acceptance or rejection of that product or service."

Each color has different meanings to different cultures. For advertising purposes, it is extremely important to design your ads in a way that appeals to your target market. Try to choose colors that will compliment the message you are sending to your consumers.

Red
Red is a color that symbolizes action, warmth, power, aggression, excitement, drama, fire, blood, passion, love, danger, anger, and heat. It is a highly visible color that will always attract attention. Red will also stimulate several emotions.

Stop signs have trained us to stop and look when we see red. So it is only natural to want to stop and look at a red billboard.

Studies show that people in casinos gamble more in red rooms than room with any other colors. Red is also a good color for automobiles sales, pet shops, pasta shops, pizzerias, and restaurants.

However, the color red is not recommended for medical companies because it signals bad health, blood, and emergencies. Red is also the color accountants use to show that they have a negative cash flow.

Orange
Orange is a vibrant and fun color. It improves mental clarity, promotes warmth and happiness. Orange also increases the oxygen's flow to the brain. Contentment, fruitfulness, and wholesomeness are qualities that are also associated with orange.

The color orange can help an expensive product seem more reasonably priced. It is the perfect color for products that appeal to a wide variety of people.

Orange is an appetite stimulant. It is a good color choice for vitamin shops, Mexican restaurants, dance clubs, and and products that target Latin and French people.

Yellow
Yellow is a perfect color for sunny, happy, bright, cheerful, playful, easygoing, and optimistic advertisements. Ideal for florists, candy shops, toy stores, amusement parks, and discount stores.

Yellow is the first color the eye processes. It is also the most visible color to the human eye. This is why it grabs attention faster than any other color.

Yellow is also a color of caution. Most yellow road signs are warning drivers of a problem in the road or with the on-coming traffic. This is just another reason why yellow grabs our attention quickly.

Green
Green symbolizes life, nature, environment, youth, money, renewal, hope, and power. It is a color that soothes people, reduces pain, and makes us feel safe.

Since green traffic lights have conditioned us to go forward or to enter places, it makes us feel welcomed. This is a great quality for any product or service.

Yellow-green is not a wise color for food advertisements because it is an appetite depressant.

Light green calms people. That is why most walls in jails, schools, waiting rooms, and hospitals are light green.

Green is a great color for financial advisors, banks, and accountants because it signals money. It is also good for outdoor products because it gives consumers a natural outdoor feeling. The color green can be used for green houses, vegetable stands, landscaping, and farmers because it signals life.

Blue
Blue makes people feel calm, relaxed, tranquil, peaceful, wise, loyal, and trustworthy. It helps people accept themselves and resolve their problems.

The color blue also helps increase productivity.

On the other hand, the color blue can also symbolize sadness, and depression. Since most foods are not blue, the color blue is an appetite suppressant that can help people lose weight!

Blue is definitely the most popular color of both men and women. Several well-known corporations use blue in their logos. It is a great color choice for travel agencies, pool companies, masseurs, doctors offices, pharmacies, medical suppliers, motels, psychologists, and weight loss centers.

Purple
Purple is a sophisticated, creative, luxurious, and wealthy color. It is also associated with royalty. A bluish shade of purple tends to create mystery, while a reddish shade of purple is sensual, and creative. Purple with a red tint will get more attention.

Purple is hard for some people (mainly men) to see. However, it is a great color for artists, elaborate restaurants, clothing stores, book stores, art galleries, night clubs, magicians, photographers, country clubs, golf courses, jewelry stores, beauticians, and fortune tellers.

Brown
Brown symbolizes coffee, lumber, and earth-tone products. It is a reliable, solid, strong, mature, and comfortable color. Brown is now considered a rich and robust color.

The color brown is an excellent color for hardware stores, coffee houses, craft shops, herbal shops, health food stores, male haberdashes, cabinet shops, western stores, contractors, clock shops, and carpenters.

Black
Black symbolizes power, prestige, elegance, style, reliability, simplicity, and sophistication. The color black is more about attitude than anything else. It is a trendy color that keeps consumers up to date with technology. It is also a very informative color.

Black used to be viewed as the color of death, witches, demons, and evil. However, this perception is declining.

Black is a great color choice for music shops, accountants, lawyers, electronic stores, and tire stores.

White
White symbolizes purity, cleanliness, merit, innocence, and freshness.

The color white is a great choice for bridal shops, weddings, religious groups, daycare centers, medical facilities, wineries, dentists, catering companies, bakeries, museums, historical sites, bed and bath shops, dry cleaners, and cleaning services.

Please be careful, because white is a color of death and mourning is China, Japan, and other Middle East countries.

Once you have selected the right color (s) for your business, be sure to find out what colors effectively compliment your color choice.

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Is Marketing Ethics an Oxymoron?

To many people the answer to this question would be a resounding “YES”. Are marketers really concerned with the welfare of their customers, or are they more concerned about the ‘bottom line’ of the organization they represent? I read of one example of an official in the Swedish office of Coca-Cola who says her goal is to get people to drink Coke for breakfast instead of having orange juice. Is that in the best interest of the consumer?

A change is coming, and has already started, in how consumers and organizations must view the marketing profession; a more ‘holistic’ approach towards consumers is required. In that regards companies must consider all aspects of their relationship with the consumer, not just their own goals.

Many may ask “is there a place for ethics in marketing?” In discussing concerns that consumers and advocacy groups have with the apparent lack of concern for consumers’ well being, we must address the challenges that marketers have to ‘self regulate’ and become more socially responsible. This really is no different than what would be expected of each of us: In an organized society it is the responsibility of all to behave ethically. One concern within the marketing industry is that if marketers do not change their ways, and become more socially responsible, they will become subject to more government controls.

The ethical relationship between marketing and the consumer is a key to the success of organizations. Consumers expect to be treated fairly and with respect. Consumers expect that the service they receive from organizations will be reliable, responsive, trustworthy, understanding, and that they are really receiving something of value. They do not want ‘lip service’, unrealistic promises, or misleading offerings. Consumers do not want to be sold products that are inherently bad for them. The ethical implications for marketers are great in meeting these expectations. As more people join the marketing field, especially in the increasingly popular ‘information marketing’ arena, these issues will, and should be, some of the first issues that need addressed.

A new foundation for marketing and the ethical implications of marketers targeting specific groups or segments of consumers is needed. Companies have targeted specific segments of consumers that they feel will provide them with the greatest returns, sometimes to the exclusions of others. Some consumers feel that marketers do not care at all about what happens to them once they purchase a product and that this caveat emptor, or ‘let the buyer beware’ theory of marketing is, and must, rapidly be dismissed.

Markets must become more concerned with the needs and wants of the consumer, but they must still keep in mind the overall goal of the company. This unfortunately creates a conflict between the priorities of the marketer, the needs and wants of the consumer and the goals of the organization (Profits), and is the basis for much of the confusion and concerns about ethical marketing practices. To overcome the challenges that this presents organizations, and to some extent consumers, all involved must take a more holistic, or all encompassing view of the marketing process. Ethical decision making for businesses will require them to take an “enlightened self interest” approach to serving the consumer, to insure that there marketing practices are ethically sound.

Consumers also must bear some responsibility to become more self aware and informed about the products they purchase and use. For those with the ability to make rational choices, consumers must take actions and research the products they buy; they must develop an awareness of their needs, as opposed to their wants, and make appropriate decisions concerning the directions their consumptions take them. If consumers expect organizations to treat them with respect, and provide a level of service consistent with their needs, they must do their part.

Service is really the art of offering a consumer more than just the product they are purchasing. Part of that offering is to provide consumers with the assurance that what you are marketing to them is based on ethically sound principles: Do organizations treat their customers with respect? Are they honest and forthright in their communications with consumers?

As awareness of consumer rights increases, and advocacy groups increase pressure on organizations and governments, the priority that organizations must place on the ethical implications of their marketing programs will only increase. In the service industry the relationship between the consumer and the service provider is all that matters. If the consumer perceives that they are being treated unethically they will go elsewhere. But, not only will they leave, they will take with them as many others as they can. The risk that organizations face by treating their customers/clients unethically is too great to let this happen.

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Places To Advertise and Post Your Business Ads in Singapore

For many of us who are thinking of promoting your business or services, where would you think are the best place to place your ads?

There are many places in Singapore where you can post your flyers to advertise your services and businesses. Listed below are the locations where message boards are set up to post your ads.

The most common type of ads posted there are tuition ads, room rental ads, recruitment ads, garage sale ads & lost pets ads, etc.

1. Notice boards outside MRT Stations along the east-west line.

These are free to post by anyone. They are located outside Lakeside, Jurong East, Clementi, Redhill, Outram Park, Lavender, Bedok and Pasir Ris MRT stations. The ads are posted on a frst come first serve basis, and the maximum size of ad allowed is A4. The posted ads are removed by a cleaning contractor on the 1st and 15th of each month.

2. Notice boards at Hdb estates in Sembawang, Woodlands and Yishun.

These are free to post by anyone.They are located in the northern part of Singapore. Almost every blks in these estates have a white notice board installed near the letter box area. The surfce area of these notice boards are about the size of six A4 ads. The maximum size of each ad allowed is A5. The ad are also removed on the 1st and 15th of each month.

3. Cold Storage and NTUC Finest stores throughout Singapore.

These notice boards are located inside the supermarkets and your ads have to be submitted to the store manager for review. Once approved, the ads will be pin onto the message board on every Monday evening. The ads are allowed to stay on the message board for one week. The maximum size of each ad allowed is half of A5.

4. Commercial Buildings next to JCube, Jurong East Gateway Road Blks 130- 135.

These notice boards are free to post by anyone.They are located in the western part of Singapore. There is no control over the amount and size of ads posted there. The ads are removed by another advertiser who need to post their ads.

5. Bukit Batok Central, next to bus interchange & West Mall.

These notice boards are maintain by town council in Bukit Batok. They are located in the western part of Singapore. The size of ads to be submitted to the town council for review must be A4 and 10 copies are required. Once approved, the ads are allowed to be displayed for 30 days.

6. Bus stops display panels approved by LTA.

The bus stops are mainly located in west part of Singapore Boon Lay, Jurong West, Jurong East. Some are in east part of Singapore Tampines. The rest are in the north Yishun.

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Benefits of Ethnic Marketing: Growth, Untapped Market Segments and Amp – Increased Profitability

The face of Canada has changed dramatically over the last 20 years. So has ethnic marketing. Statistics Canada reports more than 200 ethnicities are now represented in this country. Immigration accounts for more than 50% of our population’s growth, and will more than likely double by 2025. Entrepreneurs should be pitching the product and service to ethnic markets, if not, your competitors will. On the whole, ethnic markets can represent growth, untapped market segments, and increased profitability.

It has been difficult for companies to find successful ways to target to the various ethnic groups found in Canada. The United Way of Greater Toronto fundraising initiatives city wide in 2000 proved dismal to the diverse multicultural groups within the city. Six years ago fundraising efforts raised anywhere from $20,000 – $25,000 from seven or eight communities. Three prominent groups were targeted instead and last year raised about $700,000 – a 300% increase within a six-year period.

Companies actually hire directors of ethnic markets now, and the message is about communicating to the changing Canadian market, the most effective ways to incorporate a more diverse approach to market your brand.

Today’s consumers are far more sophisticated, have better educations, and have increased spending power than the immigrants of years gone by. Marketers understand the ethnicity of their customers, embrace their customs, and tap into their sensitivities.

Ethnicity is a multidimensional expression of identity that includes race, origin or ancestry, language or religion. Influenced by variables: immigration, blending, and intermarriage, which very often create a strength of ethnic identification. Often associated with a culture are customs and beliefs and sometimes dress and eating habits. A survey conducted in 2002 by Statistics Canada regarding ethnic diversity reveals that three-quarters of Canadians say they are interested in learning more about their ancestry and are familiar with their heritage.

Solutions Research Group conducted a study that examined six major population groups in Toronto, Vancouver and Montreal. The study included Canadians of Chinese, South Asian, West Asian, Hispanic, Black and Italian backgrounds. A total of 3,000 respondents (age 15+) were interviewed in 9 languages: English, French, Cantonese, Mandarin, Punjabi, Hindi, Urdu, Spanish and Italian. The results were astonishing: among the most vital of media is the Internet with 88% usage. Chinese Canadians are active users spending 2.4 hours/day, followed by TV then radio. Although less time is spent watching TV, ethnic Canadians are more likely than the market benchmark to have digital cable or satellite TV (41% vs. 39%). Black and Chinese Canadians lead on this measure (47% and 44%, respectively).

More than half (52%) of the ethnic groups surveyed agree with the statement: “I rarely see advertising messages intended for me,” suggesting a significant lost opportunity. The trick is to go beyond the status quo, to dig deeper, and the solutions will be found.

Pay attention to the three C’s: caution, care and commitment.

Caution

An ethnic market is really comprised of dozens of smaller, distinct segments. What sells in the Southeast Asian community may not sell to the Chinese community. If referring to China, do you target Hong Kong or Taiwan? Marketers must learn to identify communities and focus directly on those. Ethnic identity has little to do with how people buy gas and car repairs. However, it has plenty to do with which groceries or books they buy.

Care

Decisions should be made to pursue different ethnic communities, and along side comes the care that should be taken to learn about them. The size of the market is considered and how you, the marketer, are going to capture it. Direct marketing techniques are the best means for personalizing your message. Companies may already own the information needed to determine the approach.

Example: Financial institutions know where their clients send money. Companies that capture this kind of data (through data mining) can use it to tailor their product and services to the consumer.

Purchase subscriber lists to ethnic newspapers or membership rolls of ethnic associations. Determining your target audience becomes easy, the next task… to craft the marketing materials in the language they understand.

Commitment

A recent survey of 150 marketers found that only 40% did back-end analysis of their direct marketing programs on a consistent basis. The costs associated to discovering this type of information is expensive. What will be your ROI? Companies more and more are jumping on the ethnic bandwagon. Just go to any Wal-Mart Super Centre and view how their food products are representative of the various ethnicities, and how their ways of “giving back” actually enhance the communities they serve. Last year, the Salvation Army received a $100,000 donation from them. After all, their motto “Wal-Mart Canada is committed to making a difference in the lives of Canadians,” once again, rings true.

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Importance of Interactive Advertising

If you are looking for something new to promote your business, then why not try for interactive advertising. Keep yourself in the customers shoe and think what will you like to have in this ad? Or what is something interesting that you would like to watch. Keeping these answers in mind formulate the plan.

Here are some of the pointers that will help you in understanding the importance of interactive advertising better:

* Interactive marketing attracts visitors of all age group.

* There are different interactive medium like audio visuals, multimedia tools used for displaying the thought. This keeps the viewers attentive and motivates them to visit the store and buy the product.

* Upon seeing the advertisement, one can get the response of the customer instantly. Therefore, if necessary immediately one can bring the required changes in the promotional campaign and improvise on it.

* With the help of interactive marketing one can easily know more about the desires and behavior the customers. Hence, if in the future if you are planning to launch a new product then easily you can promote it.

* Interactive advertising is considered as an economical way for promoting the business. Using promote your ideas firmly using the right medium and catchy punch lines. Hence you can make use of your budget for other promotional aspects.

A good interactive advertising campaign has been able to improve the sales and widely appreciated by the customers worldwide. It sometimes act as an interpersonal tool for communicating effectively to clients. To know how interactive advertising is important, then take the help of a SEO expert now.

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